Effect of mediation work
Who do professional orchestras reach with their educational programs? This question is the subject of a study by the Institute for Cultural Management at Ludwigsburg University of Education.
The activities of the Württemberg Philharmonic Orchestra Reutlingen, the Philharmonic Orchestra Heidelberg and the Württemberg Chamber Orchestra Heilbronn were examined.
Based on the results, it can be seen across all three orchestras that more than two thirds of those surveyed had already used the educational services offered by the participating orchestras and that the majority were satisfied or very satisfied with the educational services they had already used. With regard to the design of future offers, the participants would like, among other things, more insight into the organization of the orchestra and more digital offers such as the programme booklet as an app.
Through their use, outreach programs should appeal to as heterogeneous an audience as possible, introduce them to orchestras and inspire them to use classical music programs throughout their lives. For this reason, demographic data was surveyed in addition to the use of outreach programs.
Link to the study:
https://orchesterstiftung.de/aktuelles/details/article/5/studie-belegt-erstmals-wirkung-von-vermittlungsarbeit-bei-professionellen-orchestern-in-baden-wuerttemberg/
