Successful start

January 9, 2013, midday: A crowd of guests help themselves to a delicious buffet. That's not so unusual. But here? In the sober gallery of the St. Galler Tagblatt printing center with a view of the large printing press?

Felix Eberlein, layout, and Hubert Neidhart, graphics (from left)

Thomas Müllerschön, member of the management board and responsible for customer magazines at the St. Galler Tagblatt, greeted the attendees before two talented students from the St. Gallen music school laid down a fitting carpet of sound with their saxophones.

Selma Wirth and Shannen Schwarz (from left)

Hans Brupbacher, the president of the music newspaper, presented editor-in-chief Katrin Spelinova with a "milestone": the Swiss music newspaper, which was founded 15 years ago by several music associations, will be coming off the press in the next few minutes with a new look and expanded content.

Hans Brupbacher and Katrin Spelinova

Suddenly everything happens quickly. You rush down a floor, sheets of paper chase through the monster, you can already make out pictures from the contents. The printers grab individual copies, release the staples, look through the pages, adjust the colors.

And the finished newspapers are already appearing close together on the conveyor belts. For the guests looking over the printers' shoulders, this marks the end of an elaborate two-year relaunch. The result is finally tangible - and a success!

Photos: Pia Schwab