{"id":260,"date":"2023-01-13T08:53:55","date_gmt":"2023-01-13T07:53:55","guid":{"rendered":"https:\/\/www.musikzeitung.ch\/?page_id=260"},"modified":"2025-12-17T16:30:33","modified_gmt":"2025-12-17T15:30:33","slug":"online-werbung","status":"publish","type":"page","link":"https:\/\/www.musikzeitung.ch\/en\/inserate\/online-werbung","title":{"rendered":"Online advertising"},"content":{"rendered":"<h3>Advertising banner<\/h3>\n<p><strong>Traffic<\/strong><\/p>\n<p>The figures represent a monthly average measured from October 1, 2024, to September 30, 2025 (source: Google Analytics, October 6, 2025).<br \/>\nPage views: 82,000 per month<br \/>\nActive users: 9,000 per month<br \/>\nAverage interaction time: 2 min. 09 sec.<\/p>\n<p><strong>Formats<\/strong><\/p>\n<p>Depending on the message of your advertising content, the leaderboard is suitable for longer texts and images and the rectangle for images and short texts. The banners can be static or animated. HTML5 is also possible. The banners must be supplied as JPG or GIF files.<\/p>\n<p><strong>Tariffs<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58965 size-full aligncenter\" src=\"https:\/\/www.musikzeitung.ch\/wp-content\/uploads\/2024\/10\/Skizze_Banner_Mediadaten.jpg\" alt=\"\" width=\"640\" height=\"510\" srcset=\"https:\/\/www.musikzeitung.ch\/wp-content\/uploads\/2024\/10\/Skizze_Banner_Mediadaten.jpg 640w, https:\/\/www.musikzeitung.ch\/wp-content\/uploads\/2024\/10\/Skizze_Banner_Mediadaten-300x239.jpg 300w, https:\/\/www.musikzeitung.ch\/wp-content\/uploads\/2024\/10\/Skizze_Banner_Mediadaten-15x12.jpg 15w, https:\/\/www.musikzeitung.ch\/wp-content\/uploads\/2024\/10\/Skizze_Banner_Mediadaten-220x175.jpg 220w, https:\/\/www.musikzeitung.ch\/wp-content\/uploads\/2024\/10\/Skizze_Banner_Mediadaten-439x350.jpg 439w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Discounts<\/strong><\/p>\n<p>3 months 5 % on banner price<br \/>\n6 months 10 % on banner price<br \/>\n12 months 15 % on banner price<\/p>\n<p><strong>order<\/strong><\/p>\n<p>Via e-mail <a href=\"mailto:inserate@musikzeitung.ch\">inserate@musikzeitung.ch<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Online advertisements<\/h3>\n<p><strong>Classifieds<\/strong><\/p>\n<p><a href=\"https:\/\/www.musikzeitung.ch\/stellen\" target=\"_blank\" rel=\"noopener\">Job advertisements<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0(<a href=\"https:\/\/www.musikzeitung.ch\/stelle-inserieren\">Link to the form<\/a>)<br \/>\n<a href=\"https:\/\/www.musikzeitung.ch\/kauf-und-verkauf\" target=\"_blank\" rel=\"noopener\">Purchase and sale<\/a><br \/>\n<a href=\"https:\/\/www.musikzeitung.ch\/veranstaltungen\" target=\"_blank\" rel=\"noopener\">Courses and events<\/a><br \/>\n<a href=\"https:\/\/www.musikzeitung.ch\/diversa\" target=\"_blank\" rel=\"noopener\">Diversa<\/a><\/p>\n<p><strong>Prices (excl. 8.1% VAT)<\/strong><\/p>\n<p>Up to 1\/8 page format (47.5 x 140 mm): same price as print advertisement. If the advertisement is subsequently printed, a processing fee of CHF 50 will be charged.<br \/>\nClassified ad with link to a detailed ad on an external site CHF 250.- \/ month<br \/>\nFrom 1\/6 page format (100 x 92 mm), unit price CHF 400 \/ month<br \/>\nFrom 1\/2-page format (100 x 284 mm or 205 x 140 mm), unit price CHF 750.- \/ month<br \/>\nFrom 1\/1 page format (205 x 284 mm), unit price CHF 950.- \/ month<\/p>\n<p>Subsequent printing of advertisements from 1\/6 page format: costs by arrangement.<\/p>\n<p><strong>Link recommendations online<\/strong><\/p>\n<p>Tender on <a href=\"https:\/\/www.musikzeitung.ch\/linkempfehlungen\" target=\"_blank\" rel=\"noopener\">musikzeitung.ch\/linkrecommendations<\/a><br \/>\n1 to 3 months CHF 100.<br \/>\n4 to 6 months CHF 175.-<br \/>\n7 to 12 months CHF 330.-<\/p>\n<p><strong>Course calendar online<\/strong><\/p>\n<p>Announcement until registration deadline \/ start of course (max. 12 months) on <a href=\"https:\/\/www.musikzeitung.ch\/kurse\" target=\"_blank\" rel=\"noopener\">musicnewspaper.ch\/courses<\/a><br \/>\nCHF 50.-<\/p>\n<p><strong>Concert agenda online<\/strong><\/p>\n<p>Tender on <a href=\"https:\/\/www.musikzeitung.ch\/kalender\/\" target=\"_blank\" rel=\"noopener\">musikzeitung.ch\/concerts<\/a><br \/>\nfree of charge<\/p>\n<p><strong>Publication report online<br \/>\n<\/strong>Up to approx. 5000 characters plus max. 4 images<br \/>\nCHF 1000.- incl. permanent storage in the web archive CHF<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Werbebanner Traffic Die Zahlen geben einen monatlichen Durchschnittswert an, gemessen vom 1. Oktober 2024 bis 30. September 2025 (Quelle: Google Analytics, 6. Oktober 2025). Seitenansichten: 82 000 \/ Monat Aktive Nutzer: 9000 \/ Monat Durchschnittliche Interaktionszeit: 2 Min. 09 Sek. Formate Je nach Aussage Ihres Werbeinhaltes eignet sich das Leaderboard f\u00fcr l\u00e4ngere Texte und Bilder [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":128,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-260","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Werbung - Schweizer Musikzeitung<\/title>\n<meta name=\"description\" content=\"Tarife f\u00fcr Banner, Inserate und weitere online-Werbeformen auf musikzeitung.ch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.musikzeitung.ch\/en\/inserate\/online-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Werbung - 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