{"id":4487,"date":"2013-04-12T00:00:00","date_gmt":"2013-04-11T23:00:00","guid":{"rendered":"https:\/\/www.musikzeitung.ch\/allgemein\/4487\/"},"modified":"2013-04-12T00:00:00","modified_gmt":"2013-04-11T23:00:00","slug":"4487","status":"publish","type":"post","link":"https:\/\/www.musikzeitung.ch\/it\/politik\/2013\/04\/4487","title":{"rendered":""},"content":{"rendered":"
\n

Secondo un articolo di Leticia Labaronne sullo studio pubblicato sulla rivista \"Kulturmanagement.net\", la musica, soprattutto quella classica, \u00e8 il genere pi\u00f9 sostenuto, seguito da rock, pop e jazz. Le arti dello spettacolo sono al secondo posto, in particolare il dramma, il teatro, l'opera e l'operetta. Al terzo posto troviamo il cinema, compresi i festival.<\/p>\n

Tuttavia, lo studio osserva anche un cambiamento all'interno del settore musicale: le sponsorizzazioni per la musica rock e pop aumenteranno, mentre diminuiranno leggermente per la musica classica.<\/p>\n

Secondo Labaronne, oltre al miglioramento dell'immagine (78 %), la fidelizzazione dei clienti (63 %) svolge un ruolo decisivo nella sponsorizzazione culturale, mentre la promozione della consapevolezza del marchio, l'assunzione di responsabilit\u00e0 sociale o la motivazione dei dipendenti hanno un ruolo subordinato.<\/p>\n

Secondo Labaronne, la sponsorizzazione culturale non \u00e8 solo finanziaria. Le aziende intervistate hanno sostenuto la cultura anche sotto forma di servizi (46 %), soprattutto di marketing e comunicazione, nonch\u00e9 di benefici in natura (39 %) come la fornitura di prodotti o infrastrutture.<\/p>\n

Lo studio pu\u00f2 essere scaricato gratuitamente da Internet a partire dalla fine di aprile al seguente indirizzo www.zkm.zhaw.ch\/sponsorvisions<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Lo studio empirico \"Sponsor Visions Switzerland 2012\" della Scuola di Management e Diritto della ZHAW (Universit\u00e0 di Scienze Applicate di Zurigo) e dell'Associazione Professionale per la Sponsorizzazione (FASPO), disponibile a fine aprile, fornisce informazioni sullo stato e sulle tendenze del mercato svizzero della sponsorizzazione, anche in confronto alla Germania.<\/strong><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[983,767],"tags":[],"class_list":["post-4487","post","type-post","status-publish","format-standard","hentry","category-national","category-politik"],"acf":[],"yoast_head":"\n- Schweizer Musikzeitung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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