{"id":45372,"date":"2023-06-07T11:12:12","date_gmt":"2023-06-07T09:12:12","guid":{"rendered":"https:\/\/www.musikzeitung.ch\/?p=45372"},"modified":"2023-06-07T11:12:36","modified_gmt":"2023-06-07T09:12:36","slug":"sonart-workshops-music-business-mindset-und-diy-promotion","status":"publish","type":"post","link":"https:\/\/www.musikzeitung.ch\/it\/basis\/sonart\/2023\/06\/sonart-workshops-music-business-mindset-und-diy-promotion","title":{"rendered":"Workshop SONART: Mindset del business musicale e Promozione fai da te"},"content":{"rendered":"

Mindset del business musicale (discorso MBM) di Marc Bernegger<\/strong><\/p>\n

Ogni giorno nascono nuove canzoni, EP, album e concerti - quasi sempre senza questa mentalit\u00e0 imprenditoriale: struttura e strategia, chiarezza e orientamento, supporto e guida. Nel \"MBM talk\", offriamo ai partecipanti una piattaforma in cui possono lavorare sui loro sogni e obiettivi in modo mirato e compatto - senza un modello mainstream, ma con una prospettiva neutrale e 30 anni di esperienza. Con domande critiche e interpretazioni incoraggianti, sosteniamo i partecipanti nel loro \"roadmapping\" individuale, interamente secondo i loro desideri. Non imponiamo nulla, sono gli artisti a determinare le modalit\u00e0. Insieme, analizziamo le sfide, stabiliamo le priorit\u00e0 e definiamo i prossimi passi realistici.<\/p>\n

Nel \"discorso MBM\" dimostriamo perch\u00e9 \u00e8 cos\u00ec importante lavorare sulla mentalit\u00e0 aziendale. Nei nostri colloqui 1:1, nelle discussioni di gruppo o nelle sessioni plenarie, tutti sperimentano come in una sola serata possano emergere cos\u00ec tanti nuovi input e idee da non voler tornare a casa. Lo scambio tra i partecipanti offre loro una visione stimolante e costruttiva dei diversi modi di procedere. Artisti provenienti da un'ampia gamma di stili e da tutti gli stadi della loro carriera ottengono lo slancio per il loro prossimo passo concreto nella mentalit\u00e0 del fare e nell'atmosfera co-creativa dei nostri workshop.<\/p>\n

\"\"
Conferenza del workshop SONART MBM con Marc Bernegger, foto: Nick Werren<\/figcaption><\/figure>\n

Promozione fai da te - Qual \u00e8 il problema? di Milena Krstic
\n<\/strong>
\nLa difficolt\u00e0 di promuovere se stessi e i propri progetti: Il titolo \u00e8
\nma, come ex giornalista culturale, mi piace giocare con la lingua e il linguaggio.
\nProvocazione. E come conduttore di un workshop, voglio anche sfidare i partecipanti.
\nInfine, \u00e8 importante scoprire cosa impedisce loro di parlare liberamente del proprio lavoro.
\nparlare. Essendo io stesso un musicista itinerante e membro della Commissione Musica della Citt\u00e0 di Berna dal 2016, sono costantemente in contatto con persone che condividono la loro arte con il mondo esterno.
\nMettere in parole il proprio lavoro mette a disagio molti di loro, sia nelle chiacchiere, sia sui social media, sia nella stesura delle domande. \u00c8 cos\u00ec che mi \u00e8 venuta l'idea di organizzare questo workshop. Il mio obiettivo principale \u00e8 far s\u00ec che i partecipanti riconoscano la propria resistenza, in modo da poterla utilizzare a proprio vantaggio. Perch\u00e9 l'autopromozione \u00e8 qualcosa che possiamo praticare. Il mio concetto consiste in due parti: In primo luogo, scopriamo cosa impedisce alle persone di parlare liberamente della propria musica. Poi fornisco loro gli strumenti per creare il proprio materiale professionale per la stampa e la comunicazione, nel modo pi\u00f9 adatto a loro e alla loro musica.<\/p>\n

I prossimi workshop: <\/strong><\/p>\n

MBM - Mentalit\u00e0 del business musicale<\/strong>Mercoled\u00ec 13 settembre 2023, ore 19-21, Stube in the PROGR, Berna<\/p>\n

Promozione fai da te - Qual \u00e8 il problema?<\/strong>Mercoled\u00ec 20 settembre 2023, ore 19-21, Kulturb\u00fcro di San Gallo<\/p>\n

Ulteriori informazioni e iscrizioni: www.sonart.swiss<\/p>","protected":false},"excerpt":{"rendered":"

SONART - Music Creators Switzerland offre ogni anno oltre 30 workshop su un'ampia gamma di argomenti rilevanti per i musicisti. Dalla contabilit\u00e0 al lavoro autonomo, dalla previdenza sociale alla distribuzione digitale e al marketing, fino al diritto contrattuale. I corsi sono gratuiti per i membri attivi di SONART. Gli organizzatori dei corsi Milena Krstic e Marc Bernegger presentano i loro workshop qui.<\/p>","protected":false},"author":43689,"featured_media":45373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-45372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sonart"],"acf":[],"yoast_head":"\nSONART-Workshops: Music Business Mindset und DIY-Promotion - Schweizer Musikzeitung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.musikzeitung.ch\/it\/basis\/sonart\/2023\/06\/sonart-workshops-music-business-mindset-und-diy-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SONART-Workshops: Music Business Mindset und DIY-Promotion - Schweizer Musikzeitung\" \/>\n<meta property=\"og:description\" content=\"SONART \u2013 Musikschaffende Schweiz bietet j\u00e4hrlich \u00fcber 30 Workshops zu einer Vielzahl an relevanten Themen f\u00fcr Musiker*innen an. 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